Writing an article on Wikipedia that provides valuable information on your market niche, while trying to provide information and link back to your own product in an ethical fashion may prove to be a lot more difficult than one would think it’d be.
Gary Campbell, one of the original founders of web conferencing company WebTrain, went out on his own to discover what it takes to publish commercial product related information on Wikipedia.
Gary’s initial goal was to make sure that on Wikipedia’s page devoted to Web Conferencing the information provided to those landing there to read it was as correct and truthful as possible, as to guarantee due exposure to his brand while making sure that the information offered about his and other tools in this industry was not biased in any way.
But in the process of trying to do this, he discovered a good number of things, [...]
Original post by Gary Campbell
