Do top US corporations use social media? Is the business world leveraging new media technologies to engage customers? The answer is definitely positive according to a new research study on 2009 Fortune 500 companies and their use of social media tools, like blogs and Twitter and authored by Nora Ganim Barnes and Eric Mattson.
Photo credit: Kheng Ho Toh and Dmitriy Shironosov
Each year Fortune Magazine compiles a list of the largest US corporations, which are named the Fortune 500 given their size and wealth. Due to the hugely influential role that these companies play in the corporate world, studying their use of new media technologies offers valuable insights into the future of social media communication technologies and approaches.
That is why every year, Nora Ganim Barnes and Eric Mattson take Fortune 500 companies as a testing ground to analyze the use of blogs and Twitter inside the corporate world.
In their [...]
